|
|
|
| Registros recuperados: 60 | |
|
|
| Langyintuo, Augustine S.; Mwangi, Wilfred; Diallo, Alpha O.; MacRobert, John F.; Dixon, John; Banziger, Marianne. |
| The liberalization and restructuring of the seed sector in eastern and southern Africa (ESA) during the past two decades have witnessed a proliferation of private seed companies in the maize seed industry (Hassan et al., 2001; Lemonius, 2005). Although the total number of registered maize seed companies increased from 8 and 11, respectively, in 1997 to 40 each, the quantities of seed marketed barely doubled, increasing from 23,000 and 27,000 tons to 53,000 and 51,000 tons, respectively; an indication that the reforms are insufficient in ensuring efficient functioning of the sector in the two regions. A study involving 117 seed providers, representing 92 percent of all registered maize seed companies in ESA in 2007 identified bottlenecks that have... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Keywords: Maize seed industry; Seed policies; Eastern and southern Africa; Institutional and Behavioral Economics; International Development; Marketing; D21; M31; O32. |
| Ano: 2009 |
URL: http://purl.umn.edu/51713 |
| |
|
| |
|
|
| Carambas, Maria Cristina D.M.. |
| This article aims to explain the marketing margins in the eco-labeled products market in Thailand and the Philippines. It focuses on labeled organic agricultural commodities that are commonly exported especially in Europe, which has demand for this type of products. Understanding the interplay of economic variables influencing marketing margins in the eco-labeled market as compared to its conventional counterpart is relevant in understanding how this growing niche market works. The analytical framework developed by Gardner (1975) was used in the analysis to provide a basic understanding of how marketing margins behave. Econometric results show that changes in demand rather than the changes in supply explain most of the variations in margins particularly in... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Marketing margins; Price spread; Organic products; Eco-labeling; Q12; Q13; M31; L11. |
| Ano: 2005 |
URL: http://purl.umn.edu/24600 |
| |
|
| |
|
|
| Wang, Shinn-Shyr; Rojas, Christian; Lavoie, Nathalie. |
| We consider a model of vertical competition where downstream firms (retailers) purchase an upstream input from a monopolist and are able to differentiate from each other in terms of quality. Our primary focus is to study the effects of introducing a large retailer, such as a Wal-Mart Supercenter, that is able to lower wholesale prices (i.e. buyer market power). We obtain two main results. First, the store with no buyer market power responds to the presence of the large retailer by increasing its quality, a finding that is consistent with recent efforts by traditional retailers to enhance shoppers’ buying experience (i.e. quality). Second, the presence of a large retailer causes consumer welfare to increase. There are, however, two reasons for the increase... |
| Tipo: Working or Discussion Paper |
Palavras-chave: Buyer market power; Vertical differentiation; Wal-Mart; Agribusiness; Agricultural and Food Policy; Agricultural Finance; Community/Rural/Urban Development; Crop Production/Industries; Farm Management; Financial Economics; Food Security and Poverty; Industrial Organization; Marketing; D43; L13; L81; M31; Q13. |
| Ano: 2010 |
URL: http://purl.umn.edu/57165 |
| |
|
|
| Vastola, Antonella P.. |
| Todays consumers demand products and services not only with proven intrinsic quality features but also endowed with non-material attributes such as respect for the environmental and ethical values. These concerns are central to recent marketing developments. Cause related marketing (CRM) is a good example of the new entrepreneurial strategies able to achieve on the one hand utilitarian aims and on the other hand to contribute to a social cause through different forms of company donation. From the analysis it emerges that in Italian agri-food system three types of agents are applying CRM: companies producing widely consumed brands, with high sales volume; small companies producing high quality goods but with brands known within a limited market area; mass... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Cause related marketing; Agri-food system; Agribusiness; M31. |
| Ano: 2006 |
URL: http://purl.umn.edu/7750 |
| |
|
| |
|
| |
|
| |
|
| |
|
|
| Verbeke, Wim; Brunso, Karen. |
| This study provides empirical evidence about European consumer awareness, perceptions and behavior towards farmed and wild fish. The evidence is based on three empirical studies: a consumer survey in Belgium in March 2003, focus group discussions with consumers in Belgium and Spain in May 2004, and a pan-European consumer survey with a sample of 4,786 fish consumers in Belgium, the Netherlands, Denmark, Span and Poland in November-December 2004. Consumer awareness about the farmed or wild origin of fish is rather poor, particular among lighter fish user groups. Perceptions are quite diverse across Europe. Furthermore, perceptions often contrast with current scientific evidence, in particular with respect to behalf and nutritional value where consumers... |
| Tipo: Conference Paper or Presentation |
Palavras-chave: Attitude; Aquaculture; Consumer; Fish; SEAFOODplus; Food Consumption/Nutrition/Food Safety; Livestock Production/Industries; D12; M31; Q13; Q22. |
| Ano: 2005 |
URL: http://purl.umn.edu/56075 |
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
| |
|
|
| Bernabeu, Rodolfo; Olmeda, Miguel; Diaz, Monica. |
| El trabajo ha cubierto un doble objetivo, por un lado se ha determinado la importancia relativa de los atributos del vino que influyen en la conformación de las preferencias de los consumidores de Castilla-La Mancha, y por otro se ha analizado la actitud de los consumidores hacia los vinos con certificación de Denominación de Origen (D.O.) más importantes de Castilla-La Mancha (D.O. La Mancha y D.O. Valdepeñas), con respecto al más conocido en el ámbito nacional (D.O. Rioja). Como resultado del primer objetivo, los atributos más relevantes son el precio, el color (tinto, blanco), la certificación y el origen, por este orden, y del segundo objetivo, se obtiene que la D.O. La Mancha y la D.O. Valdepeñas son percibidas como de vinos más baratos, de consumo... |
| Tipo: Journal Article |
Palavras-chave: Designation of origin; Consumer behaviour; Conjoint Analysis; Simulation; Positioning brands; Consumer/Household Economics; M31; Q13. |
| Ano: 2005 |
URL: http://purl.umn.edu/28772 |
| |
|
|
| Sas, Annamaria; Kozma, Agota. |
| This paper focuses on the possibilities of ethnic marketing and its ethic connections. The differences found in our face-to-face interviews and analysing questionnaire data will provide opportunities for Hungarian small enterprises. Targeting ethnic groups for marketing purposes results in ethical difficulties. In Hungary, ethnic marketing is yet an inexperienced concept. Based on these ideas the authors examine the ins and outs of using ethnic marketing in case of Germans in Hungary. Consumers with German ethnic attitude really want German products and brands. At the same time, enterprises have to emphasise the products’ “Germanness” and character in a better/stronger way because this can help for better consumer decision making. |
| Tipo: Journal Article |
Palavras-chave: Ethnic marketing; Ethics; Identity; Segmentation.; Marketing; M31. |
| Ano: 2009 |
URL: http://purl.umn.edu/94591 |
| |
|
| |
| Registros recuperados: 60 | |
|
|
|
